The 2012 Olympic logo - now there is a debate! Boy are we all so determined to hate it - yet is it because it is so out of the norm, not corporate, not slick and contemporary, not sporty, not what we think of London, in other words unexpected, fresh, startling and challenging… isn’t that what, ultimately, we may be aiming to achieve? When Toblerone first launched its triangular shaped, awkward-to-eat chocolate bar, people no doubt scratched their head in wonder. That was a long time ago - now Toblerone is iconic - it was a brave move away from what people were comfortable with, and it is the brave that ultimately achieve stand out - of course sometimes they trip up a few times before getting there but that is what makes the journey worthwhile! Going beyond comfort zones is a good thing it helps keep our minds open and alert. So I for one am prepared to watch this one unfold and come into its own!

This entry was posted on Thursday, June 7th, 2007 at 5:13 pm and is filed under comfort zone. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.